D.D.P. ICONIC BRAND

D.D.P. ICONIC BRAND (IT) at Lazzari Store

Born in 2019, D.D.P. Iconic Brand by Davide Dalla Pozza is an Italian brand of young clothing in which innovation versus tradition come together in handmade and conceptual garments. Dalla Pozza creates iconic clothes with precise and recurring details in each collection. Some popular Friulian myths inspire him, protagonists of his imagination since childhood. Jackets, sweaters, pants and bags are always decorated by hand with two mythological figures dear to him: Petrussa and Dahu. Petrussa is a bewitched lightning with sinister red eyes that captivates time wasters and lazy bones. Summoning the witch Petrussa often meant soliciting obedience and discipline in children. Dahu is instead a threatening cloud with fiery eyes that terrify and kidnap bad and capricious children. Beside the myths of his childhood, Dalla Pozza metaphorically "branded" his clothes also with the suggestive image of the "cosmic cross". All D.D.P. creations Iconic brands present calfskin pockets painted with a showy Latin cross, symbol of cosmic transcendence from matter to spirit. The vertical section ideally connects the earth to the sky, overcoming the horizontal arm as if it were an obstacle or a border to be crossed. Because going beyond is a way to rise again, to give life to a possible future. Life that symbolically returns also on the flap of the cross pockets of D.D.P.. A stylized comet star in two elements represents it: a steel stud and a red knot of frayed thread. The materials preferred by Dalla Pozza are leather and denim, mixed in a completely personal streetwear style, the result of the stratification of myths, memories, icons and meanings.