MOMOTARO JEANS

MOMOTARO JEANS

MOMOTARO JEANS (JP) at Lazzari Store

Momotaro Jeans was born in Kojima, the capital of Okayama prefecture, the famous Japanese denim production district. The distinctive element of Momotaro jeans is the color: a very dark indigo called "Tokuno Blue", the Japanese blue. The intensity of this shade is the result of meticulous and repeated manual dyeing which gives the garment that deep degree of blue. Another peculiarity of Momotaro Jeans is the choice of raw material: Zimbabwean cotton. It is one of the finest cotton fibres, harvested strictly by hand to avoid compromising the delicate compactness of the cotton flowers. That's why Momotaro jeans are so soft to the touch and agile to wear, despite the density of the denim fabric they're made of. Curiosity: the logo of this brand is a stylized representation of an indigo flower (Indigofera tinctoria), a folkloristic symbol of Okayama.

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